Leeds-based 75Media has obtained London’s iQ OOH, bolstering its position as one of the fastest-growing out-of-home roadside networks in the UK. The acquisition allows 75Media to add iQ’s 81 digital panels to its portfolio, effectively doubling its current offering of digital large format roadside locations. “We’re very excited to be welcoming Tim, David and the iQ team to 75Media,” said Paul Inman, Managing Director at 75Media. “With their impressive expertise in the industry, and their track record working with the agency sector, it makes perfect strategic sense to bring iQ into the 75Media fold, as our skills, specialisms and sites ideally complement each other.”
The deal solidifies 75Media’s position as one of the top six OOH networks in the UK and moves the business towards its vision of becoming the number one roadside OOH network. “This deal is significant as it firmly places 75Media within the top six OOH networks in the UK, and we don’t intend to stop there,” Inman added. “Given where we started three years ago, we’ve worked hard to grow in a way that is sustainable, doesn’t compromise our levels of service, and drives significant value for our investors.”
The company now operates over 200 digital billboards in a variety of large and ultra-large formats across the UK and has a growing portfolio of 300 large format classic paper billboards, totalling over 500 sites spanning the UK from Aberdeen in the North to Bournemouth in the South. 75Media now employs 35 people, with its headquarters in Leeds and colleagues based in major cities across the UK.