UK-based EnviroTech company, Matter, has launched its innovative microplastic filter technology for washing machines in the United States. The company has developed pioneering solutions for capturing, harvesting, and recycling microplastics to reduce their negative impact on the environment. The technology has the potential to significantly reduce microplastic pollution released by domestic laundry appliances into North American waterways. Around 35% of the world’s primary microplastic pollution comes from textiles, with up to 700,000 microfibers from plastic clothing fibers released every time clothes are washed.
Matter’s Gulp product is a retrofittable washing machine microfibre filter that can be installed alongside all US washing machines. Compatible with any detergent and requiring no replacement filters or parts, the filtered microfiber substance caught by Gulp can be returned for recycling. Exhibiting at CES Las Vegas, Matter is seeking industry partners to install microplastic filtration technology inside domestic and commercial washing machines and dryers. Founder and CEO, Adam Root, emphasized the company’s mission to capture microplastics before they reach the world’s waterways and create a sustainable circular economy from the captured material.
Last year, Matter raised £7.9m in Series A investment from S2G Ventures, SOUNDwaves, and Regeneration.VC. The company is backed by Hollywood stars, including Leonardo DiCaprio, Ashton Kutcher, and Guy Oseary. Matter has also recently expanded its C-suite with the appointment of Martin Allman and Jess Middlemiss as Chief Commercial Officer and Chief Technology Officer.
In conclusion, Matter’s microplastic filter technology is an innovative solution that has the potential to reduce microplastic pollution significantly. The company’s partnerships with industry players will further enable the integration of microplastic filtration technology inside domestic and commercial washing machines and dryers. Matter’s Gulp product is a versatile solution for the US market, and the filtered microfiber substance caught by Gulp can be returned for recycling. The company’s sustainable, scalable technology empowers people to become part of the solution and make a real difference.
UK-based EnviroTech company, Matter, has launched its innovative microplastic filter technology for washing machines in the United States. The company has developed pioneering solutions for capturing, harvesting, and recycling microplastics to reduce their negative impact on the environment. The technology has the potential to significantly reduce microplastic pollution released by domestic laundry appliances into North American waterways. Around 35% of the world’s primary microplastic pollution comes from textiles, with up to 700,000 microfibers from plastic clothing fibers released every time clothes are washed.
Matter’s Gulp product is a retrofittable washing machine microfibre filter that can be installed alongside all US washing machines. Compatible with any detergent and requiring no replacement filters or parts, the filtered microfiber substance caught by Gulp can be returned for recycling. Exhibiting at CES Las Vegas, Matter is seeking industry partners to install microplastic filtration technology inside domestic and commercial washing machines and dryers. Founder and CEO, Adam Root, emphasized the company’s mission to capture microplastics before they reach the world’s waterways and create a sustainable circular economy from the captured material.
Last year, Matter raised £7.9m in Series A investment from S2G Ventures, SOUNDwaves, and Regeneration.VC. The company is backed by Hollywood stars, including Leonardo DiCaprio, Ashton Kutcher, and Guy Oseary. Matter has also recently expanded its C-suite with the appointment of Martin Allman and Jess Middlemiss as Chief Commercial Officer and Chief Technology Officer.
In conclusion, Matter’s microplastic filter technology is an innovative solution that has the potential to reduce microplastic pollution significantly. The company’s partnerships with industry players will further enable the integration of microplastic filtration technology inside domestic and commercial washing machines and dryers. Matter’s Gulp product is a versatile solution for the US market, and the filtered microfiber substance caught by Gulp can be returned for recycling. The company’s sustainable, scalable technology empowers people to become part of the solution and make a real difference.
