London-based fashion rental marketplace, HURR, has successfully raised $10m in a funding round led by Praetura Ventures, alongside existing investors such as Octopus Ventures. CEO Victoria Prew founded HURR in 2017 as a sustainable solution to the fast fashion trend by encouraging the renting of clothes. The news was announced on LinkedIn, where Prew described this latest investment as a significant milestone in the company’s growth that HURR’s community of investors had helped to make possible. Praetura Ventures stated that they were delighted to add HURR to their growing portfolio of companies and be part of the company’s continual growth story. HURR raised £4m in a seed funding from European VC firm Octopus Ventures in 2021.
Prew’s tech-first platform, which powers rental for over 130 fashion brands and the UK’s four largest retailers, has become a “movement” since its inception. HURR’s partnership with luxury brands such as NET-A-PORTER and its peer-to-peer rental community has made it an attractive option for fashion-conscious consumers. Praetura Ventures’ representative called the company’s next chapter one of excitement and noted the significant partnerships HURR has already established. Prew’s fundraising success showcases grit and determination and serves as an example to the next generation of entrepreneurs. HURR’s next steps are highly-anticipated and will be revealed in the upcoming months.
