The article discusses the importance of creating visually appealing newsletters in order to engage their audience effectively. Writer Martin SFP Bryant, founder of PreSeed Now and editor of several popular newsletters, cautions that readers will ignore even the deepest, most insightful content if it’s not visually appealing enough. To combat this, Bryant recommends breaking up the text into smaller paragraphs, utilizing bullet points, and adding images to break up the monotony of the text.
Bryant also emphasizes the importance of consistency when it comes to publishing your newsletter. According to him, if you publish your newsletter at the same time and day each week, your readers will come to expect it and are more likely to keep reading.
Another important consideration for newsletter creators is backing up their subscriber databases, ensuring their audience is owned and can be taken elsewhere if needed. Also, it’s essential to provide content that can’t be found elsewhere.
In the upcoming TechBlast Launchpad webinar, Bryant will delve deeper into the topics discussed in this article. He will also examine various newsletter platforms, including Substack, Beehive, and Campaign Monitor. Finally, he will analyze a newsletter platform hidden in WordPress.
In conclusion, newsletters are a powerful tool for engaging with audiences, but creators must ensure the content is visually appealing and consistent. They must aim to provide unique, valuable content to keep their readers interested and loyal.
