Creative digital marketing agency, Happy Horizon, was able to achieve exceptional results for Center Parcs by delivering a digital activation campaign through the marketing automation platform, Deployteq. The primary aim was to increase subscriptions to Center Parcs’ newsletter among new customers through a highly engaging and interactive “digital scratch card” distributed via social advertising, leading them to specific landing pages created within Deployteq. Through these interactions, the brand was able to obtain customer data that led to the display of targeted pricing and a boost in bookings.
Deployteq’s campaign was successful in allowing Center Parcs to collect first-party data amid new European-wide cookie laws, which regulate the use of cookies and ensure transparency over third-party data collection, for their future marketing and engagement efforts. Happy Horizon praised Deployteq’s “highly intuitive” interface, which enabled them to create an end-to-end customer journey with prioritized personalization that led to over 40,000 new subscriptions to the newsletter.
Deployteq’s data segmentation allowed Happy Horizon to retarget these customers with bespoke Center Parcs offers, ultimately delivering 236 new bookings, significantly exceeding their original campaign objective of 300%. In fact, this campaign resulted in an ROI of over 1,000%, proving that practical solutions can enable marketers to self-serve complex campaign journeys at pace.
Deployteq’s success highlights the importance of personalized marketing, compliant data collection processes, and offering highly-personalized content to customers, especially in a crowded marketplace. Businesses must adapt to collecting first-party data to comply with data protection laws while delivering personalized content. Deployteq’s marketing automation platform delivers a fully connected, engaging experience for customers.
As Pauline Buil, Marketing Director at Deployteq explained, “Practical solutions, such as our own Deployteq marketing automation platform, enable marketers to self-serve complex campaign journeys at pace and deliver a fully connected, engaging experience for customers.”
Creative digital marketing agency, Happy Horizon, was able to achieve exceptional results for Center Parcs by delivering a digital activation campaign through the marketing automation platform, Deployteq. The primary aim was to increase subscriptions to Center Parcs’ newsletter among new customers through a highly engaging and interactive “digital scratch card” distributed via social advertising, leading them to specific landing pages created within Deployteq. Through these interactions, the brand was able to obtain customer data that led to the display of targeted pricing and a boost in bookings.
Deployteq’s campaign was successful in allowing Center Parcs to collect first-party data amid new European-wide cookie laws, which regulate the use of cookies and ensure transparency over third-party data collection, for their future marketing and engagement efforts. Happy Horizon praised Deployteq’s “highly intuitive” interface, which enabled them to create an end-to-end customer journey with prioritized personalization that led to over 40,000 new subscriptions to the newsletter.
Deployteq’s data segmentation allowed Happy Horizon to retarget these customers with bespoke Center Parcs offers, ultimately delivering 236 new bookings, significantly exceeding their original campaign objective of 300%. In fact, this campaign resulted in an ROI of over 1,000%, proving that practical solutions can enable marketers to self-serve complex campaign journeys at pace.
Deployteq’s success highlights the importance of personalized marketing, compliant data collection processes, and offering highly-personalized content to customers, especially in a crowded marketplace. Businesses must adapt to collecting first-party data to comply with data protection laws while delivering personalized content. Deployteq’s marketing automation platform delivers a fully connected, engaging experience for customers.
As Pauline Buil, Marketing Director at Deployteq explained, “Practical solutions, such as our own Deployteq marketing automation platform, enable marketers to self-serve complex campaign journeys at pace and deliver a fully connected, engaging experience for customers.”
