The popularity of mixed martial arts has led international brands of popular training gyms to become giants in the competitive scene. However, lesser-known competitors are now seeking to outmaneuver them through customer acquisition strategies powered by MarTech 50 star, Dream Agility’s AI. Traditional brands must embrace innovative strategies or risk obsolescence, as highlighted by the closure of well-known gyms coupled with the influx of tech-savvy individuals relocating to burgeoning towns.
According to Glyn Powditch, CTO of Dream Agility and a third-degree black belt in Brazilian Jiu Jitsu, traditional approaches, reliant on static websites and generic Google Ads, pale in comparison to the precision targeting enabled by AI algorithms. Powditch states that, “When times are good, you should do marketing – but when times are bad, you must do marketing with an AI edge.” By analyzing data and optimizing content based on actual conversion metrics, businesses can tailor their outreach to resonate with prospective customers effectively.
Furthermore, as the cost of traditional advertising channels like Google Ads skyrockets, AI has emerged as a cost-effective results enhancer. By leveraging AI-generated content and predictive analytics, businesses can maximize their marketing ROI while bypassing the limitations of SEO-centric strategies. It is crucial for gym owners to grasp the concept of lifetime customer value to make informed decisions regarding marketing budgets and customer acquisition costs.
Amidst the closures and consolidations, there exists an opportunity for the remaining players to attract new members from defunct establishments. As the dust settles, those equipped with AI-driven insights and a forward-thinking approach stand poised to dominate the MMA industry’s new frontier.