Panache Cruises has formed a strategic partnership with Birmingham-based Lumien, a specialist in people, culture, and organisational development. Lumien’s AI-fuelled deep data analysis and expert services will help Panache Cruises enhance its unique strengths, uncover hidden opportunities, and optimise performance. By establishing a purpose-driven culture, Panache Cruises aims to be the world’s leading luxury and ultra-luxury cruiseline by 2030. Founder and CEO of Panache Cruises, James Cole, emphasises that investing in the team is pivotal to the company’s long-term success. Lumien’s insights and expertise will cultivate a thriving culture that empowers and engages every team member to do their best, surpass expectations, and drive growth. Chris Golby, Founder and CEO of Lumien, is confident that they can help Panache Cruises establish the strongest foundations for building, scaling, and sustaining a high-performance culture that fuels passion, commitment, and enthusiasm. The partnership between Panache Cruises and Lumien sets a new standard in colleague, cruiseline, and customer experience.