The Humber Bridge Board has selected US company Neology to install a new tolling system with the goal of enhancing the customer experience and transforming payment procedures. The multi-million-pound project involves employing cutting-edge technology such as artificial intelligence and automated number plate recognition, enabling fully booth-free tolling for the first time in the bridge’s 43-year history. In addition to an online portal and mobile application for electronic payment, a Payzone-like infrastructure will also be established in the region to allow for cash payment at designated locations. This project necessitates additional back-office staff, with existing toll booth workers given the opportunity to apply for alternative roles. Neology’s submission distinguished itself from the competition in its solution to customers’ requirements. The implementation of this new system is a vital development in the bridge’s history, and customers will benefit from a streamlined payment process. A successful partnership between the bridge and Neology is anticipated.
By Mark Adair – Correspondent, Bdaily