Travelodge, a major hotel operator with close to 600 hotels across the UK, Ireland, and Spain, has recently entered into a sublet agreement with Popeyes Louisiana Chicken. Known for its signature dish, ‘Shatter Crunch’ chicken, Popeyes UK will open one of its first UK drive-thru restaurants at Travelodge’s Northampton Upton Way hotel site. This unique agreement makes Popeyes the latest retail brand to join the Travelodge mixed-scheme development partnership portfolio.
Travelodge has partnered with a number of household brands in mixed-use developments over the last three decades in addition to retail brands such as Starbucks, Subway, McDonalds, and grocery stores, including Tesco, Sainsbury’s, M&S, Aldi, Lidl, Home Bargains, and Waitrose. At present, over one-third of Travelodge’s hotels are located in mixed-use development schemes. As part of its UK expansion programme, Travelodge aims to expand its development brand partnerships and identify an additional 300 hotel sites across the country.
The popularity of mixed-use development is gaining traction in the UK and globally because it is considered a vital component of urban center revitalization and benefits stakeholders in the community. It also helps reduce the neighbourhood’s carbon footprint and minimizes air pollution.
At present, 120 of the 300 locations, where Travelodge is actively seeking to establish a hotel, do not have a Travelodge hotel, and 50 of these sites do not currently have a branded budget hotel. This expansion programme would collectively generate an estimated 9,000 new jobs in the UK, greatly benefiting the local economy and attracting business and leisure visitors to the area.
Steve Bennett, Travelodge Chief Property & Development Officer, commented: “This investment from third-party investors will help create around 9,000 new jobs, support local economies, and, most importantly, give our guests a great base location for their business and leisure trips”.
Mixed-development schemes can contribute significantly to the growth of a brand and the community it serves. Travelodge’s strategic approach to its partnership portfolio underscores the value of brand collaborations and serves as an excellent model for building and expanding brand reach.
The article is written by Matthew Neville, Senior Correspondent, Bdaily. To learn more about how Bdaily can help promote your product/service to SME businesses in your region, visit their website.