Jobsons of Alnwick, an esteemed institution with over a century of history, is about to embark on a thrilling new adventure. Following a change in ownership and extensive refurbishment, the shop promises to continue providing a beloved shopping experience for both locals and visitors.
Established as a master saddlery business, Jobsons of Alnwick has evolved into a sought-after destination among residents and tourists, famous for its exclusive selection of high-quality brands such as Barbour, Birkenstock, Dubarry, and Jeffries, offering the finest equestrian goods.
After 23 years, Chris and Alison Todd, the former owners, decided to pass on the “reins” to Rachel Wilson, who aims to inject new energy and attract a wider clientele. With the help of Bradley Hall, a North East-based chartered surveyor and property agent, the property officially changed hands on January 12, 2024, following a temporary closure until mid-March, when Rachel’s vision for the store will be realized through an extensive refurbishment.
The ground floor will continue to showcase reputable brands, such as Barbour, Aigle, Le Chameau, and Seasalt Cornwall, while also adding new fashion-forward brands at a lower price point to increase accessibility. Rachel’s plans to transform the upper floor into a dedicated space for children’s accessories and clothes are expected to attract more families through the doors, featuring beloved brands such as Ducky Zebra and Me & Henry, together with essential basics, toys, games, and womenswear.
Rachel commented: “I’m thrilled to take over the reins at Jobsons of Alnwick. I’ve seen firsthand how much the store means to visitors—including returning holidaymakers who come back year after year. Many people, including locals, view Jobsons of Alnwick merely as a place to purchase equestrian goods and country labels, but my aim is to change that. I want to shift perceptions and broaden the store’s appeal to a larger and more diverse demographic, including parents and children.”
To make the shop more accessible to a broader audience, Rachel plans to offer a mix of different price points for different types of customers. Jobsons of Alnwick aims to become an all-rounder for both locals and visitors to the area. Additionally, Rachel intends to maintain the store’s dog-friendly policy, extend opening hours, and launch an online platform to facilitate purchases.
In closing, Jobsons of Alnwick’s new era under Rachel’s leadership promises to continue providing the same quality experience that has made it a cherished landmark in Alnwick for over a century, while also opening its doors to an even wider and diverse range of customers.