The Importance of Email Marketing Software for Your UK Business
Email marketing is a crucial tool for businesses to keep their customers informed about new offers, products, and seasonal promotions. To effectively engage with leads, your email marketing content must be relevant, personalized, and aligned with your brand. Utilizing email marketing software can help your business achieve these goals with user-friendly design tools, personalization features, and AI-generated content to enhance your messaging.
What is Email Marketing Software?
Email marketing software allows businesses to create, send, and track emails to their customers and leads. When selecting an email marketing software, it’s essential to consider factors such as the number of recipients, design customization options, software integrations, and data migration capabilities.
Top 7 Email Marketing Software for UK Businesses
Brevo offers a starter package for small businesses at just £16 a month, providing customizable email templates, basic reporting, and email support. The platform also features automation tools, a drag and drop editor, and campaign analysis.
Campaigner’s starter plan begins at £42 per month and includes personalization tools, a drag and drop editor, and 24/7 support. The platform also offers list verification and mobile device compatibility.
Get Response provides an affordable software solution starting at £10 per month, offering unlimited monthly emails, AI-powered email generator, A/B testing, and Google Analytics tracking.
Campaign Monitor’s essentials package is priced at £16 per month and features a drag and drop editor, mobile optimization, AI tools, segmentation, and automatic transactional emailing.
HubSpot offers A/B testing, analytics, and AI copy generation, with superior email deliverability. The platform is free with CRM integration, but £702 a month without CRM.
Klaviyo offers advanced segmentation, integration with over 300 software providers, and AI tools for personalized send-outs, starting at $45 per month.
Mailchimp, priced at $20 per month with the first month free, offers a drag and drop editor, 24/7 customer service, over 300 integrations, and AI automation tools.
For more information on email marketing, learn how to reactivate your email list and re-engage subscribers to maximize the impact of your campaigns.
Source: Small Business UK