A new business called Reputation Online has been launched by Jeevan Mann, an entrepreneur from South Wales who graduated from Swansea University in 2022, offering a service that assists UK citizens in removing undesired personal content from popular search engines, namely Google, Bing, and Yahoo. The business is using the “Right to be Forgotten” legislation brought by UK GDPR rules, and is made up of a team of legal experts selected from across the UK who review all cases through a customised online portal. Mr. Mann has invested £20,000 of his own money into the business and purchased office space in Cardiff, the website domain, and launched marketing activities to educate people on the importance of managing their online reputations. Reputation Online will offer three primary services, namely removing existing online content and then rebuilding and restoring a person’s online reputation with the support of an expert team to monitor online mentions, influence perceptions, and communicate effectively. Initially, Reputation Online will be able to tailor services for up to 100 new clients each month, with this number predicted to double by the beginning of its second year.
In the long run, Reputation Online’s plan is to establish a solid foothold in the UK and then expand its services to other countries such as the European Union, Canada, and Australia. The ultimate goal is to work with businesses who need the same kind of support provided to individuals, as firms of all sizes are at risk of online threats. Reputation Online’s approach adheres to UK GDPR rules and has a strict code of ethics in place. Mr. Mann considers his work to be rewarding because he’s actively helping people, from supporting victims of bullying and harassment to those who received wrongful convictions. The business is based on Mr. Mann’s legal expertise and the knowledge of his legal team, who work to provide people with greater control over their digital identities and help avoid potential problems from compromising their personal and/or professional lives. The aim of Reputation Online is to provide individuals and businesses with a more efficient and positive reputation management strategy.