Media agency, Route, has welcomed Gareth Turner, a well-known FMCG marketer, to their board of directors as Non-Executive Director. With over 23 years of experience in national and global marketing roles for household brands such as Weetabix, John Smiths, Bulmers, and Lurpak, Gareth will provide Route with a new perspective during a growth phase. His role will entail utilizing his industry expertise and market insight to refine Route’s plans and enable another year of remarkable expansion.
Darren Davidson and Ben Dascombe, Route’s founders and directors, approached Gareth after establishing his strategic marketing consultancy, Big Black Door, in 2022. Gareth’s role entails contributing his seasoned perspective to the business strategy, identifying market opportunities, and providing counsel on ‘big brand’ agency-client relationships.
Darren remarked that they have always acknowledged and valued Gareth’s innovative and organic marketing ideas that have driven many high-profile creative campaigns. He believed that Gareth’s energy and passion for marketing would inspire the team and help the business to grow. As a frequent contributor to Marketing Week, Gareth’s contributions and outlook have earned him the title, “one of the most authoritative voices in marketing.”
During his tenure as head of marketing at Weetabix, Gareth’s creative team launched the multi-award winning ‘Beanz on Bix’ campaign, which captivated the world. Gareth is looking forward to unlocking strategic opportunities and collaborating with the team to set Route on a path of tremendous growth.
In summary, Route has employed Gareth Turner to the board of directors to bring a new perspective during a growth phase. His vast experience and market insight will assist Route’s ambitious plans, setting the agency for another year of exceptional growth.