Drovo, a London-based transit media advertising technology specialist, has secured £3m in funds after a successful Series A investment round led by Maven Capital Partners. With this capital, Drovo aims to enhance the technology behind its dynamic digital rooftop screens and increase human resources and hardware acquisition. The company also intends to attract more clients to its proprietary technology platform, which offers a unique way for advertisers to reach their target audience in a highly customised and measurable manner through on-vehicle digital screens and wrapping.
Drovo’s ‘unique’ technology is used by companies such as Deliveroo, Paco Rabanne, Uniqlo and American Express to provide them with accurate insights into impressions, reach and campaign success, revolutionising transit out-of-home advertising. The company’s real-time data points make hyper-targeting possible, allowing brands to customise their message for maximum impact at the right place and time. Moreover, a commitment to 100% carbon neutrality and B Corp certification, with the largest network of carbon-neutral vehicles in the UK, means brands can safely purchase campaigns that offer proof of being entirely emission-free.
Drovo’s business model enables vehicle operators to earn extra money while offering an appealing additional revenue stream for gig workers and businesses with large commercial fleets. Artjom Jekimtsev, Founder and CEO at Drovo, welcomes the investment from Maven, which recognises the value of Drovo’s digital screens and their ability to engage target audiences navigating around London. Having discussions with potential strategic partners, Drovo sees this as the beginning of its journey, with scale and effectiveness set to increase. Drovo’s digital screens will shine brighter in winter, attracting even more attention, while legacy OOH advertising will fade from view.