Clockwise, a UK and Europe flexible workspace operator, is set to launch the first office space in the metaverse, known as the Clockwise Campus. This innovative move aims to revolutionize the office industry and cater to the evolving needs of professionals in an increasingly interconnected world.
The popularity of flexible workspaces has been on the rise, driven by the shifting patterns of work and the rapid advancements in technology that enable remote connectivity. However, while remote work offers the freedom to work from anywhere, it also brings challenges of loneliness and a lack of a sense of community.
Recognizing the importance of authentic interaction and collaboration, Clockwise has embarked on a journey to leverage digital connections. With the impending launch of the Clockwise Campus in Autumn 2023, members and the public will have access to a digital platform that emulates Clockwise’s physical offices in a virtual space.
The Clockwise Campus will feature various spaces, including dedicated meeting rooms, desk spaces, breakout areas, call zones, and a contemplation space. Additionally, an amphitheater events space will host a range of large-scale events, from talks and presentations to panel discussions and fireside chats featuring industry pioneers and inspirational figures. The virtual nature of the Clockwise Campus removes the limitations of physical space, allowing for a “utopian version” of the traditional workspace experience.
Designed by architecture and design studio MoreySmith, the Clockwise Campus will incorporate the stimulating design, varied spaces, and focus on wellbeing that Clockwise is known for. However, visually, the metaverse will offer infinite possibilities, combining abstraction, symbolism, and hyperrealism.
MoreySmith, which has previously collaborated with Clockwise on notable projects, brings a unique approach to the design of the virtual space. By incorporating elements from the gaming industry, the studio aims to create an immersive environment that caters to work, socializing, interactions, and retreats.
According to Alexandra Livesey, COO of Clockwise, the Clockwise Campus will operate similarly to their physical offices but on a larger scale. It will provide a space where traditional limitations of square footage and physical constraints do not apply, offering a Clockwise utopia.
Linda Morey-Burrows, principal director, and founder of MoreySmith, expresses enthusiasm for this collaboration, as the blend of their design approach with gaming aesthetics breathes life into the Clockwise Campus. They anticipate Clockwise avatars from around the world coming together in this virtual space.
In conclusion, Clockwise’s introduction of the Clockwise Campus in the metaverse is a bold step towards embracing the future of work. By providing a digital platform for authentic interaction and collaboration, Clockwise aims to redefine the office experience and cater to the needs of professionals in an increasingly interconnected world.
