Wavey Ice, a Northern Irish drinks brand, has successfully exceeded its £450,000 crowdfunding target in less than a day. This innovative brand offers a range of ready-to-drink alcoholic and non-alcoholic cocktails, as well as nostalgic boozy Ice pops, which have captivated consumers. The company’s mission is to redefine the ready-to-drink experience by creating irresistibly playful and creative beverages.
Over the past year, Wavey Ice has seen a significant increase in sales, with a threefold growth. This success has prompted the brand to raise more than £500,000 from 79 investors. The company aims to reach its £600,000 target by 6th September 2023. To achieve this, Wavey Ice has utilized the leading equity crowdfunding platform Seedrs, which will enable them to invest in product development and expand their customer base in the UK and internationally.
Having launched in London in 2014 as pioneers in the boozy retro ice pops market, Wavey Ice has since been acquired and is now led by managing director and head of production, Laura Davis, along with a dedicated team of four individuals. Laura Davis expresses her excitement, stating, “We’re thrilled to have reached and exceeded our crowdfunding target so swiftly! This tremendous support reaffirms that consumers love our playful and nostalgic ice pops and RTD cocktails.”
Wavey Ice’s success can be attributed to their investment in new product development, particularly the creation of Sips, their range of ready-to-drink alcoholic and non-alcoholic cocktails, which have become exceptionally popular and successful products. By leveraging the crowdfunding campaign, the brand aims to bring their vibrant offerings to new markets and make a significant impact in the industry.
The company has also achieved remarkable collaborations with celebrities and influencers, such as Olympic diver Tom Daley, and has effectively utilized social platforms like TikTok and Instagram to connect with a loyal following of young consumers who appreciate the brand’s authentic and playful personality.
Laura Davis emphasizes the brand’s goals, stating, “Ultimately, we aspire to be a brand that brings joy, creates unforgettable moments, and becomes a renowned household name recognized for exceptional products and sustainable practices. As we embark on this exciting journey, we invite our customers, investors, and partners to join us in shaping the future of Wavey Ice together.”
Recently, Wavey Ice introduced a seven-strong range of single-serve pre-mixed alcoholic and non-alcoholic cocktail pouches called Sips. These pouches offer a hassle-free addition to any party, simply requiring chilling, shaking, and sipping, or freezing for an instant boozy slushie.
The Wavey Ice crowdfunding campaign will be launched to the public on 7th August 2023 with the help of Seedrs, a well-known equity crowdfunding company.
