Reapp, a technology company located in Stoke-On-Trent that provides data and analysis for leading businesses and supermarkets, is expanding its product line-up with a £7m investment. Its aim is to become the “ultimate field marketing toolkit” for major brands through investing in technology and AI capabilities. Reapp is carving out a new space in the field marketing sector by covering more bases than ever before and are meeting the needs of brands across a wide range of industries, beyond retail through innovative AI technology.
The tech firm’s product line-up has expanded to include Insight, which assists brands in understanding their product performances at shelf-edge, Rewards, which uses first-party data to drive loyalty, and Allocate, formerly known as JobHub, the work assignment platform. Allocate includes object detection AI software, which enhances productivity and provides deeper insights. In the past year, Reapp leveraged the Insight suite to increase Unilever’s Retail Sales Value by £680k and boosted its frozen dessert portfolio’s performance, resulting in almost six percent average supermarket sales increase for leading supermarkets.
Alongside leading brands Kellogg’s, Innocent, Quorn, and Starbucks in the retail sphere, Reapp has secured a win in the automotive industry with Volkswagen utilizing their Allocate technology, enhancing its auditing systems significantly. James Lamplugh, the Reapp Commercial Director, commented, “We’re doing what no one else is doing by consolidating our position as a leading all-in-one platform for field marketing needs. What we’re offering to businesses is game-changing”.
Reapp is committed to transforming the field marketing industry and aiding in expanding major brands throughout the UK. A £7m investment backs the development of efficient, user-friendly products and websites. Reapp is proud of their Stoke success story with their ongoing investment.