La Vie, the acclaimed plant-based startup, has unveiled its new crowdfunding initiative on Crowdcube, set to run from September 7 to 28. In an effort to become the leading brand for pork meat in a cruelty-free world, co-founders Nicolas Schweitzer and Vincent Poulichet aim to raise €1m through this campaign. They invite investors and customers to join this groundbreaking movement and contribute to a more sustainable planet.
La Vie, with its UK headquarters based in London, has achieved remarkable growth over the past 18 months, selling 2.5 million products – equivalent to someone purchasing a La Vie product every 12 seconds. The brand has earned the reputation as a leader in the plant-based food industry, offering a unique investment opportunity. Despite fierce competition, La Vie has demonstrated resilience and achieved an impressive 379% year-on-year growth, while also saving over 90,000 pigs and 2 million tonnes of CO2 emissions.
Here are some key statistics demonstrating La Vie’s market penetration and global collaborations:
– Its multi-awarded plant-based bacon is favored in 13 European countries.
– The brand has experienced over 144% growth in the UK since its launch.
– La Vie products are distributed in more than 4,600 retail stores.
– The brand has established partnerships with major retailers such as Waitrose, Ocado, Sainsbury’s, Carrefour, and Albert Heijn.
– La Vie has also formed exclusive partnerships with over 3,000 international restaurants, including renowned chains like Burger King and Honest Burger.
These impressive figures have led La Vie to sign a term sheet with a top-notch food tech venture capital fund, providing the public with an opportunity to invest at the same share price as an expert investor in the industry. Customers can now join existing investors such as Nathalie Portman, the CEO of Vinted, Backmarket, Blabla car, and the chairman of Oatly. This offer is limited, and the brand invites its fans to sign up for early access starting from £20.
Nicolas Schweitzer, CEO and co-founder of La Vie, commented, “While the Foodtech industry is currently experiencing a slowdown, our exceptional results and investments prove the disruptive nature of our approach, driven by proprietary technology and a brand centered on pleasure. By opening up our capital for a limited time, we aim to hit a €12M annualized run rate by the end of the year, underlining the promising future of the industry. Our unique combination of technology and brand identity sets us apart and challenges industry norms. This strategic step aims to bring together a global community of change-makers who resonate with our vision.”