AI co-pilot for modern marketers, Arcane, has raised a £4 million seed round led by Accel. The platform is currently in closed beta, but is onboarding waitlist sign-ups in the lead up to an open beta launch. Arcane acknowledges the challenges marketing teams face managing large amounts of data across multiple channels through different tools. To address this, the start-up has created a knowledge base combining data, metrics, assets and targeting parameters in one platform.
Arcane integrates with content, organic, paid, social, and email marketing channels. Its AI co-pilot automates mundane tasks, assesses campaigns, recommends next steps and acts as the ‘digital brain’ for marketing activity. The round saw participation from Cocoa, Firstminute Capital, Kima Ventures, and Seedcamp. Angel investors, including Meta’s VP Product for generative AI Connor Hayes, Monzo founder Tom Blomfield, Supercell CEO Ilkka Paananen, and WeWork President Anthony Yazbeck, also participated.
The funding includes a $1m pre-seed round and will be used to expand the engineering and data teams and further develop the platform’s AI functionalities ahead of the open beta later this year. “The vast majority of marketers’ time is spent on work other than copy generation, so we see significant potential in augmenting and automating these tasks,” said Ben Hacking, CEO at Arcane. Partner at Accel, Sonali De Rycker, believes that Arcane has the potential to radically change how marketers operate everywhere.
In summary, artificial intelligence co-pilot start-up, Arcane, has secured a £4 million seed round led by Accel. The platform is in closed beta, with waitlist spots available for open beta. The platform consolidates data, metrics, assets, and targeting parameters to create a knowledge base for marketers to use across multiple marketing channels. The funding will go towards expanding Arcane’s engineering and data teams, and developing AI functionalities ahead of its open beta. Accel Partner, Sonali De Rycker, hopes that the platform will ultimately transform how marketers work.