Digital product consultancy Apadmi has secured a significant minority investment from private equity investor CBPE in order to support the company’s continued global growth plans. Apadmi is a specialist in mobile development, offering clients a full range of digital product services and boasting a client list that includes the BBC, NHS, and Dominos. Having acquired Dutch firm The Mobile Company in 2022, Apadmi is now the largest collection of independent mobile specialists across the UK, Europe, and the Netherlands. Apadmi’s goal is to expand its specialization across customer loyalty, health, utilities, financial services, and retail. The CBPE Investment will aid the company’s ambitious expansion targets to enter five new markets by 2027 and capitalize on future acquisitions of adjacent businesses.
Apadmi’s CEO and founder, Garry Partington, said that the company plans to expand its client relationships by providing more services while supporting and expanding upon acquisitions of adjacent businesses in the UK and EU. The existing management team will use CBPE’s investment to capitalize on their rapid growth and support their ambitions for future acquisitions and client relationships. Jolyon Latimer, the lead for CBPE Investment, stated that the team at Apadmi is made up of leaders in a digital product market that is set to double in the next four years, and he praised their people-first culture, which he called attractive to talent and which has created long-term relationships with innovative, blue-chip brands in the UK.
The undisclosed amount of investment will maintain Apadmi’s existing management team, strengthen client relationships, and support the growth of the company’s acquisition strategy. The company’s acquisition of The Mobile Company was a huge step forward, and CBPE’s investment will enable further expansion in the UK and Europe. The investment will also aid the purchase of adjacent businesses and reinforce Apadmi’s position in the digital product market. The company was advised by Clearwater and Weightmans; Deloitte; Graph; and RSM. CBPE was advised by Alantra; Addleshaw Goddard; PwC; Armstrong; and Howdens.