XSEM, a brand engagement agency based in Yorkshire, has appointed Nick Burrows as the new head of experiential to further enhance its services. This decision follows a series of recent successes with clients.
With over a decade of experience at London-based TRO as client service and marketing board director, Nick has now taken on the responsibility to develop XSEM’s experiential offering. He will be providing strategic guidance to current XSEM brands such as Molson Coors Beverage Company and Suntory (Lucozade, Ribena) as part of their experiential strategy.
Bringing his expertise from working with renowned brands like Guinness, Johnnie Walker, Google, and Nike, Nick is dedicated to bringing brands to life through strategic direction and consultation.
In his new role at XSEM, Nick expressed his enthusiasm for the agency’s culture and their potential for impactful work. He believes that by leveraging creative hooks, technology, and social media, brand experiences can now reach audiences of thousands or even millions.
XSEM’s managing director and co-founder, Dan Bardgett, emphasized the significance of Nick’s addition to the team, particularly amidst the agency’s recent growth. Aligning with XSEM’s values of creativity, integrity, and service excellence, Nick’s outlook is expected to elevate the agency’s experiential offering to new heights.
