Jenny Cross, the CEO of Leicester-based marketing agency Cross Productions, has been chosen as the newest Pro-Chancellor of De Montfort University Leicester (DMU).
In a letter sent by Vice-Chancellor Professor Katie Normington just before Christmas, Jenny was invited to take on the role of Pro-Chancellor after being nominated by DMU staff through an open nomination process. The staff described her as a “distinguished friend of the university.”
Jenny will serve as an ambassador and advocate for DMU, supporting its work, particularly in the business community championing entrepreneurship. She begins her role immediately, joining 14 other Pro-Chancellors at DMU and will be officially welcomed in January during the graduation ceremonies at Curve from 23 to 26 January.
In 2018, Jenny became an entrepreneur in residence at DMU and has since taken on a training role working on the university’s Crucible start-up incubation program, supporting graduates and alumni with marketing masterclasses and business mentoring.
In addition to founding Cross Productions, Jenny is also the founder of the Amira Forum, supporting female entrepreneurship, working with Dr Glynis Wright MBE and Leanne Bonner-Cooke.
Jenny Cross, CEO of Cross Productions and DMU Pro-Chancellor, expressed her excitement: “This is a big deal for me and my team at Cross Productions and I’ve been so excited to share that I’m now a DMU Pro-Chancellor. I am DMU through and through having graduated there myself from the professional coaching course, which has been instrumental to the success of Cross Productions.”
Katie Normington, Pro-Vice Chancellor at DMU, lauded Jenny’s work: “Jenny’s work with our business school and as a mentor for dozens of start-ups through our Crucible program has been inspiring and we are delighted that she will become our newest Pro-Chancellor.”