Generation Media, the leading independent media specialist for Children, Young People and Gamers, has announced its induction into an Employee Ownership Trust (EOT) scheme. This significant milestone in the company’s evolution is the result of the decision made by the CEO and Founder Dean Weller, who moved over 50% of his shares into the “Generation Media Enterprise Trustees LTD (GME Trustees Limited)” Trust. The company’s core philosophy that the team are the ‘heart and soul’ of the organisation inspired this new scheme.
The new EOT scheme aims to make the team members more influential in shaping the way the business operates. Dean Weller commented on this by stating that “our team members will play an even more influential role in shaping the way our business operates, and I am dedicated to ensuring that every single employee feels not just involved, but truly a part of our journey.” He further acknowledged that the company has always been a “people first” company since its launch in 2008, which will continue to be the mission in the future as well.
The EOT Scheme offers many benefits to Generation Media, including the expansion of the company’s global offerings, stability and continuity, rewards for dedication, and empowerment and engagement. All team members will participate in the EOT scheme and become “co-owners” who will share in the company’s success. The Trust board will be formed from across the organisation, and board members will become trustees who represent team member employees’ views and assist senior management in making decisions based on clients’ and teams’ best interests.
This strategic development follows the company’s recent growth, with the launch of Generation Media GMBH. This new offering originated from the team’s recognition of the appetite for Generation Media’s services across European markets. Lisa Morgan, Managing Director of Generation Media, added that this ownership transformation signifies an important chapter in the company’s evolution and advancement of its offering. The team is focused on building on the past successes by expanding into new markets, services, and territories and meeting the growing needs of clients and prospects.
In summary, Generation Media’s induction into the Employee Ownership Trust scheme holds many benefits for the company and its team members. The new scheme ensures that the team will have a direct say in shaping the company’s strategic direction and recognizes their hard work and loyalty.
