Jaywing, the data science and marketing agency, has appointed Dr Catherine Kelly as its new managing director as part of a “refreshed brand proposition”. Dr Kelly, who has been with the company since 2017, brings a wealth of experience to the role, including senior positions at premium brands such as Kellogg’s, ASDA and Diageo, and a PhD in Mathematics from the University of Nottingham. Karen Snape, who has been with the business for 20 years, is data science director, while Chris Langan is media director.
Jaywing started as a specialist data business 25 years ago and now, as an integrated agency, has a distinct offering that has led to numerous new client partnerships, including AO, Bettys and The Entertainer. Karl Stones, executive creative director, who has been with the business for five years, has been instrumental in bringing the refreshed proposition, “stories written with numbers”, to life.
“We are an innovative agency that harnesses our heritage in data to deliver marketing that works,” stated Dr Kelly. “Our purpose is to be the most inspirational and valued partner to our clients, and we have a very talented leadership team in place to get us there. We’ve got ambitious plans for 2024 and I’m confident that we’ve created a solid infrastructure to achieve that growth.”
Jaywing’s distinctive offering across creative, media and data science, underpinned by numbers, provides a unique perspective that sets it apart from other integrated marketing agencies. “Our refreshed brand proposition, ‘stories written with numbers’, wholly defines who we are as a business and what makes us completely unique,” declared Stones.