Lottie, an online marketplace connecting care seekers and retirees to UK care homes, home care services and retirement living communities, has secured £16.4 million in Series A funding led by Accel, bringing the company’s total funding to £25m. The investment will enable Lottie to grow its current London-based team of 50, with plans to double its headcount by 2024. The UK’s ageing population and stagnant state funding have contributed to a nationwide shortfall of £2.3 billion in England’s care home funding, and care seekers reportedly contact an average of six services before finding a provider that meets their needs. By simplifying the booking process and granting full transparency on pricing, Lottie’s end-to-end marketplace has revolutionized the way care is found, booked, and managed. Lottie’s suite of technology tools, Found, is designed to upgrade outdated services in care homes, enabling care providers to manage customer relationships, networking, occupancy, finance, and billing, and show real-time bed-availability information. Lottie recorded a 300% growth in customers and revenue over the past 12 months and boasts more than 500,000 monthly visitors. Co-founder Will Donnelly said Lottie’s goal is to become the trusted adviser to care seekers worldwide.
Accel Partner Sonali De Rycker praised Lottie for simplifying the care-search process, “offering consumers the modern discovery and booking experience they deserve when finding help for loved ones,” and upgrading providers’ operations. De Rycker touted the “ambitious, high integrity team chasing a significant and important opportunity” and said she is “excited to be part of their journey.”
