Leeds-based full-service digital marketing agency, Modo25, has been selected by the leading UK online tool retailer, SGS Engineering, to provide comprehensive digital marketing support and consultancy services across various channels. This partnership aims to amplify the online revenue and ROI of SGS Engineering by leveraging Modo25’s expertise in the retail sector. The range of services offered includes SEO, affiliate marketing, paid social, paid search, and digital PR.
Over the course of 12 months, under a lucrative six-figure contract, Modo25 will develop and execute a holistic digital marketing strategy to drive sales growth and deliver significant ROI for SGS Engineering’s website. This will involve leveraging their in-depth knowledge and experience to optimize the entire customer journey.
SGS Engineering, founded in 2003, established themselves as a market leader by manufacturing and swiftly distributing high-quality UK-made gas struts. Currently employing 55 individuals across five sites in Derby, the company has continually grown and thrived. The recent appointment of Neil Sansom as the new CEO further showcases SGS Engineering’s commitment to leveraging online retailing expertise to advance their business.
In addition to digital marketing support, SGS Engineering will benefit from using Modo25’s award-winning marketing AI platform called ASK BOSCO®. Developed by Modo25’s skilled data scientists and in-house development team, ASK BOSCO® is an AI-powered marketing analytics platform that enables brands and agencies to optimize their online ad spend and boost sales. By integrating all marketing channel data and generating comprehensive reports on a centralized dashboard, ASK BOSCO® streamlines reporting and provides valuable benchmarking insights. Moreover, the platform leverages AI to forecast the most effective allocation of media spend for maximum returns.
Commenting on the collaboration, Neil Sansom, CEO of SGS Engineering, expressed their desire to revamp the marketing strategy and partner with an agency that possesses expert knowledge and understanding of the online retail landscape, complemented by cutting-edge AI technology like ASK BOSCO®. Sansom reiterated his confidence in Modo25’s ability to deliver on their marketing vision and drive business growth, given their superior knowledge, valuable insights, and access to industry-specific tools.
Modo25’s appointment signifies their commitment to supporting SGS Engineering’s marketing goals and growth ambitions. With their comprehensive suite of services and AI-enabled platform, Modo25 is poised to ensure SGS Engineering leverages the full potential of digital marketing to achieve unparalleled success in the online retail space.
