North Somerset-based food and drink innovation centre, The Food WorksSW, has provided valuable industry advice and expert support to Well Fruited, the winners of its 2023 new business competition. As part of their prize, the drinks brand co-founders, Alex Williams and Ben Kaye, have spent time in the centre’s state-of-the-art drinks development kitchen with Zoe Plant, the centre’s New Product Development and Innovation Manager. Together, they have explored options for scaling up the business, including faster production processes, as well as factory layouts and specialist equipment such as the centre’s blending machinery and high-shear pump. With The Food WorksSW’s nutritional expertise, the duo has been able to perfect their existing recipes, develop new flavour combinations and test new pasteurisation methods to extend the shelf life of their SuperBlend drink.
Rachel Goff, Senior Technical and Site Manager, has provided expert technical support to Well Fruited regarding labelling information. The drinks brand produces 100% liquid fruit drinks that use the whole fruit, which are rich in nutrients that aren’t possible to extract through juicing or cold-pressed drinks. These nutrients have many health benefits, from sugar-regulating fibre to mood-boosting antioxidants.
Alex Williams, co-founder of Well Fruited, said, “Our time at Food WorksSW working in the drinks kitchen and with Zoe and Rachel has been so helpful and inspiring. It really is an amazing facility, and I’d recommend it to anyone developing or planning on taking their food or drink product to the next business level. We’ve been able to look at ways to develop our business and gained so many insights into the drinks industry, which we simply wouldn’t have been able to do without their expert knowledge and advice.”
Zoe Plant added, “For anyone like Well Fruited, who are in that in-between stage with their food or drink business where they are looking to increase production before moving to a permanent base, then The Food WorksSW is where you need to be. We can offer so much support and the very best development kitchens. It’s been fantastic to support Well Fruited as they take the next steps in growing their business.”
Overall, The Food WorksSW has helped Well Fruited take one step closer to realising its dream of seeing its new fruit SuperBlend drink on the shelves of independent farm shops, delis and major supermarkets by providing invaluable insights into the drinks industry and nutritional expertise.