The iGaming and betting market in Brazil is experiencing significant growth due to recent changes in gambling laws. Taking advantage of this booming market, UK company Affili8 (operating as iGaming Agency) has expanded its reach by providing SEO services for the new sportsbook brand, Lance! Betting.
This opportunity arose when Kambi Group, Eyas Gaming, and Brazilian media website Lance! joined forces to create the betting platform. Kambi Group provides the sports betting technology, while Eyas runs the brand. With Lance! boasting over 15 million active users per month, they will serve as a crucial partner.
Based in North East England, Affili8 has a diverse portfolio of iGaming and betting clients across the globe. They have previously collaborated with Eyas on their Merkur Slots brand. Founded by three friends and now led by company directors Chris O’Rourke, Richard Paget, and Chris Sutherland, Affili8 already operates in various countries including Brazil, the UK, USA, New Zealand, South Africa, Romania, and Canada.
This new contract solidifies Affili8’s reputation as a go-to global partner for iGaming and betting SEO. Potential clients are recognizing the company’s ability to challenge established brands in the UK in terms of search market visibility.
Eyas’ Chief Operating Officer, Adam Joseph, expressed his satisfaction with Affili8’s work over the past three years and expressed confidence in their ability to replicate their success in Brazil. Affili8 founder Chris O’Rourke sees this as an exciting opportunity and believes that in collaboration with Eyas and Lance Media, they can establish and grow Lance! Betting into a leading brand in Brazil. Despite the competitive nature of the Brazilian market, Chris is confident that they will make a significant impact.
While it is still early days for Affili8 as a company, having been established during the pandemic, they have high hopes for their future growth. They are currently exploring acquisitions in the digital marketing space and anticipate achieving a turnover of £1 million in the next 12 months.
In conclusion, Affili8’s involvement in the Brazilian iGaming and betting market showcases their expertise and positions them as a trusted partner for SEO services. With the potential for further growth and success, Affili8 is ready to make their mark in Brazil.