Following COP26 and in the months before COP27, there has been an increase in public campaigns led by governments, businesses, and individuals, which has increased awareness of environmental challenges.
This affects consumers’ shopping patterns, the stores they frequent and the amount they are willing to spend. Therefore, it is crucial that everyone, from big firms to little startups, improves their sustainability policies.
Nearly every part of our lives have been touched by this movement toward tackling the critical problem of climate change, notably business. Despite the cost of living crisis, customers continue to prioritize buying products from more ethical and ecological firms.
According to recent GoDaddy research, 50% of consumers have deliberately patronized small, sustainable companies during the last year, and 58% are more inclined to buy with a small company if it has good sustainability credentials.
>See also: Your customers care about sustainability: here’s how your business can too
GoDaddy wants to help micro businesses develop by integrating sustainability into their daily operations. We acknowledge that everyone’s entrepreneurial path is unique, but when we talk to microbusiness owners, there are a few sustainability difficulties they have faced.
The first difficulty is that designing a plan for this might be intimidating since they rarely have the proper skills for sustainable business practices.
Finances are the second. Revenue may be impacted by switching to environmentally friendly suppliers. Sustainable packaging may be more expensive than alternatives, and microbusiness owners have voiced worries that by raising pricing,, they risk losing clients to rivals offering lower costs.
>See also: The importance of custom and sustainable packaging when growing your brand
The last obstacle is that many companies, particularly microbusinesses, work out of locations that are not their own. Builders and handymen, for instance, work in their customers’ offices, while single proprietors could conduct their firm out of shared office space.
Though some microbusinesses may be intimidated by the idea of being green, they should think about the advantages it provides in the long run. Investment today might result in more customers and revenues later as 30% of consumers indicate they want to only patronize sustainable firms in the future.
Small company entrepreneurs often face competition from larger companies, which frequently have more suppliers, more affordable goods, and more capital. These tiny companies have a special potential to differentiate themselves from more established rivals by using sustainable techniques. According to our study, 42% of customers stated a small store with great sustainability credentials is more likely to win their business than a bigger, less expensive rival.
Transparency is becoming essential for companies of all sizes as expectations for corporate responsibility increase, and micro businesses are uniquely positioned to integrate sustainable practices from the start.
We at GoDaddy are committed to empowering company owners worldwide and expanding possibilities for small-enterprise owners. Fundamentally, our mission is to improve people’s working and living conditions across the globe. Over the years, as our customers’ demands have changed and developed, we have changed along with them.
Because of this, we are honored to assist a wide range of outstanding businesspeople who are paving the road for a more sustainable future.
Hannah Mills MBE, the most accomplished Olympic female sailor of all time is one entrepreneur assisting small firms in taking these first steps.
Hannah has now focused on The Big Plastic Pledge, her other passion, after taking home the gold in Tokyo 2020. Hannah started the campaign to eliminate single-use plastics from sports using practical, doable alternatives.
What began as a sport-specific effort is now causing a stir among entrepreneurs. GoDaddy is pleased to have collaborated with Hannah to develop and release a microbusiness toolkit that enables business owners to adopt sustainable practices. It has been made available to our two million small company clients in the UK to future-proof businesses and furthers the goal of a more plastic-free, sustainable world.
Small firms that embrace sustainability work more ethically, with less of an effect on the environment, and better risk management. They not only benefit the environment and our world but also put themselves in a position to get more clients and make more money.
We at GoDaddy are fortunate to have a worldwide presence, which comes with global responsibility. Like many of our clients, we are attempting to move toward a more sustainable future. By 2025, we’re determined to cut our scope one and scope two greenhouse gas emissions by at least 50%, and we’re also actively working toward a longer-term objective.
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