Hootsuite, a foremost social media management company, recently acquired Talkwalker, a leading provider of AI-powered social listening solutions. Hootsuite has been serving more than 200,000 businesses in over 200 countries, including Nandos, Bacardi, and Boots, and boasts a global workforce of 1,000 people.
Hootsuite’s acquisition of Talkwalker is a response to its recent research, which discovered that only 56% of enterprises believe they fully understand the business impact and ROI of their social media strategies. Hootsuite aims to help its customers derive value from their social media relationships, and the integration of Talkwalker’s cutting-edge technology will enable businesses to transform collected insights into effective actions, driven by AI.
Irina Novoselsky, CEO of Hootsuite, stated that the industry is transitioning into a new era of social media performance, and with the new social media performance engine, AI will utilize customer data to generate insights for measurable business impact. The combination of the world’s best insights technology, Talkwalker, joined with Hootsuite will launch the industry into the future of social marketing.
By merging Hootsuite and Talkwalker, clients can now significantly augment their brand’s visibility using predictive analytics and social intelligence to foresee possible trends and proactively get ahead of the competition. Additionally, businesses can drive more qualified leads into their sales funnel and receive broad social listening coverage across 100+ social platforms and 150 million websites. What’s more, Hootsuite’s BlueSilkTM GPT, provides marketers with an AI that is exclusively built for social media from billions of real-time data sources around the web. Lastly, businesses can now effectively work in a single control room where actionable insights drive impact against key business metrics, turning Hootsuite into an all-in-one social media performance engine.
Hootsuite, a foremost social media management company, recently acquired Talkwalker, a leading provider of AI-powered social listening solutions. Hootsuite has been serving more than 200,000 businesses in over 200 countries, including Nandos, Bacardi, and Boots, and boasts a global workforce of 1,000 people.
Hootsuite’s acquisition of Talkwalker is a response to its recent research, which discovered that only 56% of enterprises believe they fully understand the business impact and ROI of their social media strategies. Hootsuite aims to help its customers derive value from their social media relationships, and the integration of Talkwalker’s cutting-edge technology will enable businesses to transform collected insights into effective actions, driven by AI.
Irina Novoselsky, CEO of Hootsuite, stated that the industry is transitioning into a new era of social media performance, and with the new social media performance engine, AI will utilize customer data to generate insights for measurable business impact. The combination of the world’s best insights technology, Talkwalker, joined with Hootsuite will launch the industry into the future of social marketing.
By merging Hootsuite and Talkwalker, clients can now significantly augment their brand’s visibility using predictive analytics and social intelligence to foresee possible trends and proactively get ahead of the competition. Additionally, businesses can drive more qualified leads into their sales funnel and receive broad social listening coverage across 100+ social platforms and 150 million websites. What’s more, Hootsuite’s BlueSilkTM GPT, provides marketers with an AI that is exclusively built for social media from billions of real-time data sources around the web. Lastly, businesses can now effectively work in a single control room where actionable insights drive impact against key business metrics, turning Hootsuite into an all-in-one social media performance engine.