Vinay Ramani has been named chief product officer at Tide, a business banking platform.
Ramani will drive Tide’s global product strategy vision, broaden its small business-focused offering in the UK and India, and advance Tide’s members’ experience as it expands internationally.
He comes to Tide from Meta, a NASDAQ-listed company, where he was product director of AR development tools and ecosystems based in London.
Before joining Meta, Ramani was Chief Product Officer at Pipedrive, where he oversaw product, data, design, research, and product marketing, assisting in the company’s $1.6 billion exit and majority acquisition by Vista in 2020.
Ramani was also in charge of product organisation at Uber during the company’s expansion into China, India, and Latin America.
He will join Tide’s executive leadership team and work closely with chief technology officer Guy Duncan.
“As Tide expands globally, we are excited that Vinay is joining our team,” said CEO Oliver Prill. “He brings a wealth of experience from some of the world’s best-known technology companies.
“With his laser focus on product development combined with his knowledge of international expansion, we believe Vinay will take Tide into the next stage of its development and help grow our membership base.”
Ramani added: “I’m delighted to join Tide at this critical juncture in its plans to internationalise. Working with the executive team and the product and design area, I look forward to diversifying and scaling Tide’s product offering to its around 475,000 member base in the UK, and in India where we recently launched a live app.
“Small businesses deserve an enriched and varied product offering and I’m confident that we can provide this enhanced experience to them at scale.”